{"id":161,"date":"2018-04-25T09:53:25","date_gmt":"2018-04-25T15:53:25","guid":{"rendered":"https:\/\/www.insuringky.com\/blog\/?p=161"},"modified":"2018-07-16T08:09:05","modified_gmt":"2018-07-16T14:09:05","slug":"creating-a-logo-for-your-business-startup","status":"publish","type":"post","link":"https:\/\/www.insuringky.com\/blog\/creating-a-logo-for-your-business-startup\/","title":{"rendered":"Creating a logo for your business startup"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-163\" src=\"https:\/\/www.insuringky.com\/blog\/wp-content\/uploads\/2018\/04\/logo-image.png\" alt=\"Logo's for your business\" width=\"226\" height=\"223\" \/>Many small businesses have great logos. Unfortunately, most of them go unrecognized by their prospects.<\/p>\n<p><strong>You know your business better than anyone.\u00a0 <\/strong>So before hiring a graphic designer that has little or no connection to your business, consider the following.<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li><strong>What is the purpose of a logo? <\/strong>Regardless of your answer, it\u2019s critical that your end result achieves your business objective.<\/li>\n<li><strong>Consumers are not looking for you<\/strong>; <strong>they are looking for your product or service<\/strong>. Don\u2019t make your prospects guess, tell them or show them what you do.<\/li>\n<li><strong>What lessons can be learned by examining the logos of successful businesses? <\/strong>My personal favorite is McDonald\u2019s. What did the early McDonalds signs look like:<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-162 alignright\" src=\"https:\/\/www.insuringky.com\/blog\/wp-content\/uploads\/2018\/04\/Mcdonalds-logo.png\" alt=\"\" width=\"125\" height=\"109\" \/>\n<ol>\n<li>over 1 million served<\/li>\n<li>the arch or arches of course<\/li>\n<li><u>but bolder and larger than anything else:<\/u>\u00a0 <strong>\u201cHAMBURGERS\u201d AND \u201c15\u00a2\u201d<\/strong><\/li>\n<\/ol>\n<\/li>\n<li><strong>Reproducing an image in a crisp clear format will create added expense. <\/strong>A cool logo is great, but you want your logo everywhere, from signs to shirts.\n<ol>\n<li>Keeping it simple means your logo will be seen more often.<\/li>\n<li>A simple logo can be a good thing. Proof?\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li>Disney\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a03 Circles, the mouse<\/li>\n<li>McDonalds\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0an M<\/li>\n<li>Apple Computer\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0duh, an Apple<\/li>\n<li>oca-Cola\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 5 letters and a hyphen<\/li>\n<li>Nike\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0A swoosh\u00a0 (they paid $35 for it)<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<ol start=\"5\">\n<li><strong>Keep your logo simple and clearly communicate what your products or services are. \u00a0\u00a0More importantly, does your logo achieve your business goals and objectives?<\/strong><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Brad Smith is an owner of TruePoint Insurance Group in Kentucky.\u00a0 The agency offers risk management solutions ad much more to small business owners in Kentucky and Southern Indiana.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many small businesses have great logos. Unfortunately, most of them go unrecognized by their prospects. You know your business better than anyone.\u00a0 So before hiring a graphic designer that has little or no connection to your business, consider the following. &nbsp; What is the purpose of a logo? Regardless of your answer, it\u2019s critical that [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,178],"tags":[94,97,96,93,95],"class_list":["post-161","post","type-post","status-publish","format-standard","hentry","category-business-insurance","category-truepoint-insurance","tag-business-logo","tag-designing-logos","tag-how-to-create-a-logo","tag-logo-small-business-business-startup","tag-small-business-logo-commercial-logo"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.insuringky.com\/blog\/wp-json\/wp\/v2\/posts\/161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insuringky.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insuringky.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insuringky.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insuringky.com\/blog\/wp-json\/wp\/v2\/comments?post=161"}],"version-history":[{"count":1,"href":"https:\/\/www.insuringky.com\/blog\/wp-json\/wp\/v2\/posts\/161\/revisions"}],"predecessor-version":[{"id":164,"href":"https:\/\/www.insuringky.com\/blog\/wp-json\/wp\/v2\/posts\/161\/revisions\/164"}],"wp:attachment":[{"href":"https:\/\/www.insuringky.com\/blog\/wp-json\/wp\/v2\/media?parent=161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insuringky.com\/blog\/wp-json\/wp\/v2\/categories?post=161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insuringky.com\/blog\/wp-json\/wp\/v2\/tags?post=161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}