{"id":711,"date":"2018-10-15T15:52:55","date_gmt":"2018-10-15T21:52:55","guid":{"rendered":"https:\/\/www.insuringky.com\/blog\/?p=711"},"modified":"2018-10-15T15:52:55","modified_gmt":"2018-10-15T21:52:55","slug":"whats-your-best-insurance-analogy","status":"publish","type":"post","link":"https:\/\/www.insuringky.com\/blog\/whats-your-best-insurance-analogy\/","title":{"rendered":"What\u2019s your best insurance analogy?"},"content":{"rendered":"<p style=\"text-align: left;\"><em><a href=\"http:\/\/www.insuringky.com\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-638 alignleft\" src=\"https:\/\/www.insuringky.com\/blog\/wp-content\/uploads\/2018\/09\/2018-HD-300X150-Trans-PNG-300x150.png\" alt=\"Insurance\" width=\"242\" height=\"121\" \/><\/a>I would be very interested in how you answer the following question.\u00a0 So if you have the time to comment, please leave a reply at the end of this post, including the season, month or holiday as well as insights why?\u00a0 Just curious!<\/em><\/p>\n<p style=\"text-align: left;\">\n<p style=\"text-align: left;\"><strong>Question:\u00a0 What\u2019s your best insurance analogy?<\/strong><\/p>\n<p>For me the answer is easy.\u00a0 It depends on the current season.\u00a0 Of course, I am an insurance agent, which means I can draw a correlation to insurance to everything.\u00a0 That includes the bologna sandwich I am eating.\u00a0 However, this time of year there seems to be an almost endless list of things to associate with insurance.\u00a0 Below are just a few:<\/p>\n<ul>\n<li><strong>Fall is the time of year that we associate with change and mystery.<\/strong> Insurance <img loading=\"lazy\" decoding=\"async\" class=\"alignright  wp-image-713\" src=\"https:\/\/www.insuringky.com\/blog\/wp-content\/uploads\/2018\/10\/jol.png\" alt=\"don't be afraid of insurance\" width=\"84\" height=\"74\" \/>protects us from the uncertainty that results during periods of change. Fall is also associated with a period preparation and protection. Insurance is no different.\u00a0 We prepare for less desirable times by purchasing insurance.<\/li>\n<li><strong>Halloween is a time that most of us associate with fear.<\/strong> Ghost, goblins and all sorts of creepy critters running around asking us to fork over a few sugary treats. By doing as requested we avoid and unexpected and frightening trick.\u00a0 That certainly sounds a lot like risk transfer to me.<\/li>\n<li><strong>Haunted Houses, we all know they\u2019re not real, but the can scare even the bravest soul.<\/strong> Insurance agents have a bad rap. I am not going to say that it isn\u2019t earned.\u00a0 There are a number of agents out there that are similar to the haunted houses; they just aren\u2019t the real thing.\u00a0 Finding a good agent can and will reduce many of the fears that you may have regarding insurance.<\/li>\n<li><strong>Peanuts, It\u2019s<\/strong> <strong>the Great Pumpkin. <\/strong>Every year around this time we all cringe as Charlie<img loading=\"lazy\" decoding=\"async\" class=\"alignright  wp-image-714\" src=\"https:\/\/www.insuringky.com\/blog\/wp-content\/uploads\/2018\/10\/2-Welcome-Great-Pumpkin-300x200.jpg\" alt=\"Insurance Sales\" width=\"264\" height=\"176\" srcset=\"https:\/\/www.insuringky.com\/blog\/wp-content\/uploads\/2018\/10\/2-Welcome-Great-Pumpkin-300x200.jpg 300w, https:\/\/www.insuringky.com\/blog\/wp-content\/uploads\/2018\/10\/2-Welcome-Great-Pumpkin-768x511.jpg 768w, https:\/\/www.insuringky.com\/blog\/wp-content\/uploads\/2018\/10\/2-Welcome-Great-Pumpkin.jpg 1024w\" sizes=\"auto, (max-width: 264px) 100vw, 264px\" \/> Brown once again put\u2019s his trust in Lucy to hold the football. Every year, in spite of severe ridicule, Linus forgoes the big Halloween sugar score.\u00a0 Waiting in the pumpkin patch for a no show, the Great Pumpkin.<\/li>\n<li>In most transactions, the buyer receives some degree of immediate satisfaction.\u00a0 Insurance is not that way at all.\u00a0 In fact, it is one of the only things that we as consumers ever buy that we hope to never use.\u00a0 As a result, insurance consumers can in many regards be compared to Charlie Brown and Linus.\u00a0 They have both made decisions based entirely on trust.<\/li>\n<\/ul>\n<p>Each of the above associations are valid, but it is the Peanuts analogy that rings the loudest. Insurance shouldn\u2019t be about selling, Insurance is about trust.\u00a0 Think of Lucy as being the insurance agent.\u00a0 Sure she\u2019s a salesperson, a salesperson with a bad memory.\u00a0 She will do everything in her power to convince Charlie Brown to trust that she will hold the ball.<\/p>\n<p>Insurance is something you are required to have or should have.\u00a0 Maybe you don\u2019t know you need it yet, but if you need it then it\u2019s not selling, it\u2019s educating.\u00a0 Everyone knows that Charlie Brown is going to kick the ball.\u00a0 Charlie knows he\u2019s going to, even though she\u2019s not there, the little red-haired girl knows, and yes Lucy knows that Charlie Brown is going to try and kick the ball!<\/p>\n<p>So if Lucy knows that Charlie Brown is going to kick the ball, why does she have to use the full-blown sales pitch?\u00a0 Seriously, she doesn\u2019t have the best reputation to start with.\u00a0 So why not just shoot straight?\u00a0 High-pressure sales must be addictive.\u00a0 Just like Lucy, it seems that there continue to be too many insurance producers trying to sell something that can only be earned.\u00a0 Trust!<\/p>\n<p>&nbsp;<\/p>\n<p>So if Lucy is symbolic of the fast-talking hard selling insurance agent, they who should be associated with the insurance consumer.\u00a0 A case can be made for both Charlie Brown and Linus.\u00a0 Both characters display faith that is foolish.\u00a0 This is very similar to what insurance consumers are doing.\u00a0 Savvy consumers are asking questions aimed at obtaining adequate coverages at a fair price, while the foolish are lining up to be sold.<\/p>\n<p>Linus also displays a firm commitment and faith in his beliefs.\u00a0 Once again he forgoes the annual Halloween candy score while failing to prove his theory about the Great Pumpkin.\u00a0 From this standpoint Linus is similar to consumers that refuse to seek advice from multiple sources.\u00a0 Just as Linus\u2019 belief in the Great Pumpkin left him with no candy; insurance consumers may be confronted with paying too much for insurance, being sold inadequate coverages, or both.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I would be very interested in how you answer the following question.\u00a0 So if you have the time to comment, please leave a reply at the end of this post, including the season, month or holiday as well as insights why?\u00a0 Just curious! Question:\u00a0 What\u2019s your best insurance analogy? For me the answer is easy.\u00a0 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,69],"tags":[710,708,713,714,27,717,716,715,718,712,711,709],"class_list":["post-711","post","type-post","status-publish","format-standard","hentry","category-insurance","category-unmanned-aircraft","tag-best-insurance","tag-best-insurance-analogy","tag-buy-insurance","tag-dont-be-sold-insurance","tag-insurance","tag-insurance-agency-you-can-trust","tag-insurance-agency-you-can-trustr","tag-insurance-agent-you-can-trust","tag-insurance-agents-that-earn-your-trust","tag-insurance-analogy","tag-top-insurance","tag-top-insurance-analogy"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.insuringky.com\/blog\/wp-json\/wp\/v2\/posts\/711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insuringky.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insuringky.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insuringky.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insuringky.com\/blog\/wp-json\/wp\/v2\/comments?post=711"}],"version-history":[{"count":2,"href":"https:\/\/www.insuringky.com\/blog\/wp-json\/wp\/v2\/posts\/711\/revisions"}],"predecessor-version":[{"id":715,"href":"https:\/\/www.insuringky.com\/blog\/wp-json\/wp\/v2\/posts\/711\/revisions\/715"}],"wp:attachment":[{"href":"https:\/\/www.insuringky.com\/blog\/wp-json\/wp\/v2\/media?parent=711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insuringky.com\/blog\/wp-json\/wp\/v2\/categories?post=711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insuringky.com\/blog\/wp-json\/wp\/v2\/tags?post=711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}