What is the Best Business Insurance?

It depends! Finding the best business insurance for many small businesses can be a challenge. Most small business owners in Kentucky will see that they have multiple options. Generally, competition leads to lower prices for canny consumers. With that said, commercial insurance is not a commodity and finding the best value may take a little effor.

Prices paid for Kentucky business owners insurance may range widely. Chances are, the more unique your business is, the tougher it will be to find a great deal on commercial insurance. Ferreting through the long list of products makes it difficult. 

Insurance Options

To find the best commercial insurance for you, start by reviewing your options. Not all insurance companies write businesses in Kentucky and some small businesses will find that they don’t have a lot of options.  Auto dealerships, certain trucking classes, and roofers are good examples. Regardless, it is important to continue your search.  

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Price

Commercial insurance premiums can be a cause of friction.   Would you buy a commercial auto policy if it only provided coverage on Saturday and Sunday?

If you could buy it at 10% of the competitor’s price would you do it?

Of course, you wouldn’t! This ridicules and silly example is used to get a point across. Price is significant! But only after you have determined that the policy is suitable for your business. 

insurance policy, we are discussing best business insurance Kentucky and this image represent that

Coverage

There are many insurance agents, broke, s and carriers that sell on price alone.  Each of them would love for you to believe that insurance is a commodity. Business owners beware. As the business owner or manager, it is your responsibility to make sure any business insurance policy being considered has the coverages that you need.  When comparing multiple policies, make sure that they are on par with each other.  It is the agents job to provide a quote that is comparable to your current coverages.  However, it is your business that will bear the brunt .

Great insurance agents don’t sell, they inform and advise. First, they take the steps to understand the prospective business.  And hopefully, an understanding of the risk aversion of the prospect. After generating quotes and putting together a proposal.  The question of price can now be considered.  By interacting with the insured, risk management decisions can be made incorporating both coverage and price information.

Great insurance quotes don’t use deceptive practices to alter the relative value. The following are just a few ways that we’ve seen this attempted in the past:

Commercial insurance for roof blown off, business insurance deductibles in % beware

• Deductible changing a deductible from $500 to $1,000 without consulting the client isn’t a smart thing to do. Watching your deductible and other varabiles that make up your commercial insurance policy is wise.

By committing to review your insurance policy when quoting and at renewal time you will also avoid some more adverse outcomes. While the dollar-based deductible change is concerning, beware of any deductible expressed as a percentage. Anymore it’s not uncommon to see 1% or 2% deductibles, especially for the wind/hail deductibles. If the deductible were 1% of the loss, there would be no issue. But it’s not; a 1% deductible is based on the policy limit. So if you have an office with a $600,000 value or limit, the deductible is $6,000 at 1%/ $12,000 at 2%.

Assume you have a 2% wind/hail deductible. A windstorm hits that result in $8,000 in damages. At first blush, a 2% deductible on an $8,000 claim is $160??

WRONG!

Your deductible $12, 0000. You pay for all the repairs.

• Read your application.  There are a lot of questions, people make mistakes, and even worse sometimes they assume. By signing the application, you are attesting to the accuracy of the information that is being provided.  Down the road, supplying the insurance company with bad information may muddy things up.

• What does your General Liability say about you? Your Commercial General Liability premium is a result of what and how much you do. You should review both for accuracy. Consider the following. 

You have the opportunity to be an insurance company. Today you can write a General Liability insurance to one businesses only.  Regardless of your choice, you will receive a premium of $500.  

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The first company you can insure is in the Tree Removal Business.  They also do lawn-care, snowplowing, and building demolition.  There current policy indicates that they are in the lawn-care business.  The owner argues that this is correct as 50% of their revenues come from mowing lawns.

insurance for lawn care business in Kentucky

The second company is a Lawn Care Business? The mow lawns.  Period!

Pick one.  Remember, the premium will be the same regardless of your choice.

The point is you need to know what type of business your insurance policy says you are.  What if you’re the first business? 

Do you think he will be covered if a tree falls on a house?

How much?  How much business you do is also important.   Premiums for Commercial General Liability are primarily a function of what you do.  What you do has multiple meanings. For example, the type of work you do, how often you do it, how many people help you, how long you’ve done it and how many losses you’ve had.

What will happen If your application states that you have a payroll of $34,000.  When the truth is you have a payroll of $95,000?

Houston we have a problem!

Rocket launch pad, experiencing problems similar things can happen to your commercial insurance

After your policy has been in force for a full year, your insurance company will perform an audit. At this point, they will discover that your payroll is almost three times higher.  What happens? They will send you a bill to offset the difference. Hold on. Things are about to get worse. After plugging your true payroll into their system, you will start receiving significantly higher bills.  One last carpet bomb; you know have a policy that is costing $2,000 more per year than advertised. In hindsight, you now have to question your decision. What appeared to be a $400 savings appears to have cost much more than the policy with all the bells and whistles. Wow!

But this is not the end of the process; it is ongoing.

Great insurance is a two way street between the agent and the business owner. Constant communication aimed at awareness and identification of ever-changing exposures. Feedback to this should come in the manner of risk transfer options.  This should include their cost and some form of analysis.  The end result gives the business owner the ability to make an educated decision.

Business Insurance, we are insuring businesses in kentucky

There is an answer to what is the best business insurance. Unfortunately, it isn’t as simple as the insurance company or that insurance agent. It is a function of where you live, what you do, and what you need in regards to insurance. The formula should be extended to what insurance companies you can access.  The final factor maybe the easiest place to get off track.  It is critical that you find and agent or broker that is knowledge and transparency.

In short, you are the key to determining what the best business insurance for your business is.

What is Comprehensive Insurance?

Deer, Hail, Vandalism and all other than collision claims can be covered with comprehensive coverage added to your KY car Policy.
Comp Claim

There are two coverages that protect your vehicle if it is damaged.  Collison coverage covers accidents that occur when your vehicle collides with another vehicle or object such as a fence, mailbox or tree.   Comprehensive insurance covers your vehicle when the damages result from other than collision. Comprehensive coverage may be referred to as other than collision coverage.

Examples of Comprehensive Coverage

If your auto insurance has comprehensive insurance then you will be protected in the event your car is stolen or vandalized.  Comprehensive or Comp coverage will also protect you from Mother Nature.  Damages caused by wind or hail storms are covered by Comp.  The coverage will also protect you from fire, flood and wildlife, such as deer.     


Comprehensive is not a standard feature

While not included with a standard car insurance policy, the coverage can be included.  While many drivers choose to include this coverage, adding it should be a decision for the insured.  We advise clients to consider the cost of the coverage relative to the value of the car before decided to add or waive the option.

Louisville, Kentucky…..Instant Online Insurance Quotes

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Louisville, Kentucky is known around the globe for being home to the fastest two minutes in sports. Similarly, TruePoint Insurance in Kentucky is known for rapid real-time, online, insurance quotes.

TruePoint, home of the most enjoyable five minutes in insurance

We often find ourselves boasting that our real-time online quotes are the most enjoyable five minutes in insurance.  While this may sound like hype, we can support our claim.  Typically online quotes are anything but online quotes.  If you don’t believe me, go ahead and give it a try.  Take the next 10 to 15 minutes of your life and complete the online form.  When you have reached the final page, what do you see?  Or should I ask, what don’t you see?  Probably not a quote.

What makes our quotes different? 
Online insurance quotes in real-time
Insurance Quotes:
Online and in Real-Time

You have set your self up for 4, 8, maybe even 12 calls over the coming days.  Insurance agents all hoping to give you what the original ad promised; an insurance quote. Why did you go online for your insurance quote? 

  • Convenience, the promise of information at a time that fits into your busy day. 
  • Insurance Agents, If you have ever tried to buy insurance, you get this one.

Odds are, you were trying to avoid talking with an insurance agent.  You are going to get pretty frustrated.  Now, instead of one insurance agent, there will be a dozen. 

TruePoint online quotes recognize your needs and time constraints.  When you finish our online form you will have a quote for your car insurance, home insurance or maybe a quote.  More importantly, we’ve made the agent disappear. 

Ok, so the thing about the agent disappearing is our Hype!  But the truth is, the ball is in your hands.  To issue a policy you will need to talk with an agent.  

What horse won finished first in the 2019 Kentucky Derby?

Ok, maybe we are not as well known as the derby,  but we give you real-time home and auto insurance quotes without a Racing Steward.  That doesn’t make us the best insurance agency for everyone, but with our customer-focused approach, the number two agent isn’t going to beat us.  

While others are spending their time trying to make insurance interesting, we are making every effort to simplify the process by putting information at your fingertips.  Instead of trying to make insurance exciting, our client portal places all your important insurance information in one convenient location giving you more time for things that are a little more exciting than insurance.

While some might disagree, we know that insurance is ready for  Prime-Time and our clients can attest to that.  While others are taking time away from their work or otherwise busy schedule, our clients are interacting with us through our online client portal.  While others are watching Dancing with the Stars, our clients are online adding their new car to their insurance policy.

It’s that simple.  Our client-focused approach is how we Justify asking you for your business.

Liquor Liability Insurance

Insurance for bars and restaurants must include a form of coverage known as liquor liability insurance, also known as dram shop liability insurance.
If you serve alcohol, you need liquor liability insurance

Today we measure the amount of alcohol used in drinks by the shot.  But in colonial America gin and other alcoholic drinks were measured in unit shared by apothecaries.   This measurement was known as a Drachma or Dram.   

Dram Shop Liability Insurance, more commonly knowns as Liquor Liability Insurance is the insurance vehicle used to transfer liquor-related liability that is a part of serving or selling alcoholic beverages.  This coverage provides protection against serving intoxicated individuals or minors. 

Who is required to have a Liquor Liability policy?  If you own a bar or any other venture that sells or serves alcohol, most states will require it.
Protect yourself from intoxicated guests.

When individuals drink too much they not only pose a risk to themselves, they are also a threat to others.  As an owner of a restaurant and bar, you have potential financial exposure if you allow intoxicated patrons to drive. 

Alcohol at weddings: Step 1, hire a qualified bartender.

But bars and restaurants aren’t the only places that you will find liability associated with alcohol.  Liquor Liability can show up at casinos, sporting venues, and even the office Christmas party.  Individuals are not exempt for this exposure.  Graduate parties, reunions, and even your wedding could be marred by the actions of an over-served guest. 

Liquor liability insurance will help you reduce your exposure should an unfortunate event occur. But your first and best way to reduce your personal exposure is to hire a professional bartender. Pouring drinks is the easy part of bartending, not pouring one to the wrong person is the real job.

Motorcycle Safety Starts With Motorcycle Insurance

Fisherville, KY is known for its beautiful weather. Whether you’re visiting or living in the area, you are sure to enjoy any of the four seasons. During the warmer weather, there’s nothing better than exploring Fisherville by taking a motorcycle ride. Regardless of the time of year that you’re riding, though, it’s pertinent to be as safe as possible. TruePoint Insurance is here to keep you as safe as possible when riding your motorcycle, which is why we’d like to share a few safety tips with you. 

Always look both ways

Motorcycle drivers and riders have to be extra careful when coming to intersections. Even when all other drivers on the ride are being safe, it’s still quite easy not to see a motorcycle. This is why you as the motorcycle driver should take extra precaution when going through an intersection. Even if you have people behind you waiting to turn or go through, make sure to take an extra second or two to look both ways several times before you go through the intersection. 

Get motorcycle insurance

Motorcycle safety also includes having proper insurance. To hold insurance on your motorcycle, you will need to provide proof that you have a legit motorcycle driver’s license or permit. It’s during your training to get a motorcycle driver’s license that you will learn the ins and outs of motorcycle safety. 

If you would like to learn more about the many ways you get to stay safe on a motorcycle, make sure to contact TruePoint Insurance serving the Fisherville, KY area. Our agents are ready to keep you safe while meeting all of your motorcycle insurance needs. 

 

Commercial Insurance


Commercial insurance is defined as:

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Define Commercial Insurance

The definition of business insurance will likely vary depending on who you ask. The explanation may even change depending on how you ask it. It goes by a lot of names. You may hear it called many things. Business insurance, commercial business insurance or property & casualty commercial insurance.

TruePoint insurance defines commercial insurance as:

Insurance coverage for businesses that provides protection against a broad range of P&C claims. The term commercial insurance is used to describe several insurance policies. To determine which you need, you should, first, determine the risk faced by your company. A commercial insurance policy should also provide defense cost in the event of a lawsuit. This protection should be available regardless of the legal merit of the case.

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What should your Business Insurance Policy look like?

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Business Insurance Policy

We stated the definition of commercial insurance might change. The truth is, it will change. The answer will vary based on who you ask, and maybe how you ask. Who you are will also alter the definition……… What type of business do you own? Do you have employees? Do you use vehicles in your business? Do you own buildings or other property? Do you need commercial insurance? These questions are just the beginning of defining your unique commercial insurance needs.

Property and Casualty Insurance

The term commercial insurance policy defines a vast range of coverages. Each offers a vehicle that provides specific protection to your business.

We can start by breaking insurance into one of three categories, Property, Casualty or both. The property will relate to (buildings, furniture, inventories, vehicles, and equipment.) The Casualty coverages protect against liability claims. Coverages include General Liability, Workers Compensation, Professional Liability, and many others. Most small businesses will find the third option most attractive. A Business Owners Policy or a BOP.

The benefit of the BOP is that it packages the general liability and commercial property. The packaging allows for more efficient and effective coverages. As it relates to Kentucky Business Insurance, BOP’s provide more coverage at less cost.

Knowing the coverages you need is more than half the battle

Business insurance is written in five major coverage lines. These lines are identified and briefly described below:

Commercial General Liability Insurance (or CGL) Protects when actions of the insured or an employee lead to property damage or bodily

Commercial liability insurance in Kentucky is most often referred to as General Liability insurance, commercial general liability insurance or CGl. GL.
Commercial Liability Insurance

injury of another. The policy should also provide coverage in the event the business must defend itself in a court of law.

Commercial Property Insurance The primary target of this coverage is owned and possibly leased buildings. In this section, you will also find coverages for the business personal property. This includes furniture, inventory, tools, some equipment and more.

TruePoint Insurance, Specialist in Kentucky Commercial Auto.   Need Business Auto insurance in Kentucky?  Give us a call 502-410-5089
Business Auto Insurance

Commercial Auto Often referred to a Business Auto it covers vehicles that are owned or leased by the company. As a personal auto policy does, the Commercial starts as liability coverage. Comprehensive and collision coverages can be added, as well as other additional items. A good example of a valuable add-on is a coverage know as hired or non-owned. It provides protection to an employee or volunteer autos during work-related activities.

Inland Marine Insurance One use is equipment or mobile equipment operated off-site known as commercial floaters. There are many more coverages that fall into this section.

Workers Compensation used to provide financial remuneration to employees injured while performing work-related activities.

There are many more coverages, most of which fall under one or more of the primary lines above. A few examples include:

  • More specialized liability coverages include:
  • Professional Liability or Errors and Omissions (E&O)
  • Garage Liability a form of CGL for auto garages, shop, dealers and more
  • Directors’ and Officers’
  • The property section contains many optional coverages and endorsements. What if any of it do you need? Including items such as
  • business interruption (aka business income),
  • earthquake coverage
  • flood insurance
  • water backup
  • utility disruption,
  • equipment breakdown and many more.
  • Trucking insurance is an example of a specific form of commercial auto insurance. Another form that we often see business auto insurance is referred to as hired and non-owned.
  • inland marine is our all other buckets. Below are just a few examples.
  • Bailee’s Coverage– Property of others under your temporary care. Think about a Dry Cleaner. Do they have coverage clothing? That’s Bailees.
  • Builder’s Risk- Insurance while a building or home is under construction.
  • Cameras
  • Communication equipment and towers
  • Computer Coverage
  • Contractors Equipment
  • Commercial Floaters
  • Property In Transit
Don't drive past Kentucky's Elite Business insurance agent,  Commercial insurance at 1085 Eagle Lake Dr, Lawrenceburg, KY  40342
Commercial Insurance

Identifying risk and understanding coverages

For centuries mankind has solved problems by finding solutions or answers to our questions. While it’s great to have a trusted resource or go to for every issue, there are times in life where we are on our own. When this happens, logic and common sense will go a long way.

If I don’t own a building do I need property coverage?

You might. Do you have an inventory or equipment that should be insured? Even if you don’t own a building, you still might need to insure one.

Does your lease require you to insure the building?

My business is family owned and operated; everyone that works here is related to the owner, me, the owner.

Do I need workers compensation insurance?

Kentucky business owners have the right to reject workers compensation coverage. If they’re not business owners, the state workers compensation commission will expect everyone to have insurance. Workers Compensation can be complex. That’s why we request clients to speak with an attorney before waiving any coverage. Learn more at Kentucky Workers Comp.

slow down or you will drive past Kentucky's best business insurance agency.  Commercial insurance at 6287 Taylorsville Rd, Fisherville KY  40023 or call 502-410-5089
Business Insurance

Why do I need CGL and E&O insurance?

It is possible. Some professions should have both. The coverages cover two different sets of risk. Why E&O or professional liability is typically associated with professional services, it also provides protection in the event of incomplete or shoddy work. Something that your CGL will not cover. Learn more.

Questions, feel free to reach out to a TruePoint agent. You can reach us at (502) 410-5089.

No-Fault Insurance

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How auto accidents are resolved vary by State

State auto insurance systems fall into one of two general approaches.  The majority (38 states) operate under Tort laws.  Tort law enables wronged parties the ability to seek compensation from the people or parties responsible.  

The remaining 12 states use an approach that is referred to as the No-Fault insurance system.  No-Fault does not mean that no one is at fault.  Providing additional insights into the no-fault system is more of a challenge.  In its purest form, no-fault insurance means that regardless of fault, each party or their insurance company are responsible for the loss.  A more accurate representation is that each party is required to cover their own losses up to a threshold.  The system was initially adopted by 22 states under the premise of reducing litigation cost and ultimately the over cost to consumers.

Kentucky operates under a no-fault insurance system.  The Kentucky no-fault process is sometimes referred to as a choice no-fault insurance system. Kentucky no-fault system applies to both personal vehicles as well as business vehicles written on a commercial insurance policy.    

Deductible

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An deductible or insurance deductible is a fixed dollar amount or percentage that is retained by the insured. In the event of a claim (most often property claims) the insured will be required to come up with the deductible amount declared in the policy before receiving the insurance companies obligation.

What is an Insurance Deductible and why do I have one?

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Many insurance policies have deductibles. A deductible is a set dollar or percentage amount of a claim. The insured is responsible for paying this part before any payments will be released by the insurance company. The purpose of insurance is to reimburse the insured in the event of a loss. Insurance companies pool risks, which work to make payments more affordable for all. Insurance works because it accepts large financial exposures, spread over a geographically diverse group. Most of us have at some point dropped and broken an egg. Did your insurance company replace the broken egg? Insurance, the mechanism that we use to spread risk, fails to work if it is expected to cover all losses. Items below a certain threshold significantly reduce the effectiveness of insurance. Deductibles work to stabilize the insurance process. By reducing the number of small claims, deductibles reduce inefficiencies.

How Insurance Deductible Benefit Consumers

While consumers may find it difficult to accept, deductibles lead to lower premiums. Don’t take my word; you can demonstrate the theory yourself. You most likely have the ability to raise and lower deductibles on your policy. Re-quote your coverage; using both higher and lower deductibles. What you will find is that premiums rise as deductibles decline. You will have proof that the cost of insurance declines with higher deductibles.

How Insurance Deductible Benefit Insurance Companies

Why do I need an insurance deductible?  Deductible reduces insurance fraud.  What is a deductible?

Moral Hazard My Great Grandmother used to tell me that locks keep honest people honest. For insurance companies, deductibles can be viewed the same way that my Great-Grandmother saw locks. Example: Ed is trying to sell his boat. The best he can get is $1,200, but he still owes the bank $1,500. Instead of taking a $300 loss he could call his insurance company and reports it as stolen. Then he would have the $1,500 to pay off the boat.No! In this case, the $1,000 deductible removes the incentive to commit insurance fraud. It significantly reduces the chances of a loss for the insurer.

Deductibles reduce exposures to Moral Hazards: Locks keep honest people honest.

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Morale Hazard Unlike moral hazards, which are the result of an illegal action, morale hazards are more akin to neglect. Individuals that willing to expose insured property to hazards are considered morale hazards. For example, leaving a cell phone on your front porch isn’t illegal. It could be a perfectly beautiful day or a torrential storm. Would it be illegal if a 4 year old mobile phone was left in a hail storm? No. But this phone is old, and it has an insurance policy. Is it illegal to use the storm as an avenue for a new phone? Probably not. But there are clear ethical issues. This is a moral hazard.


Deductibles reduce exposures to Morale Hazards: Locks keep honest people honest.


Claims Cost: Relative to the size of the loss, insurers pay out a significant amount more on smaller claims. This is due to the considerable impact of fixed cost.
Deductibles improve efficiencies: Insurance is intended for catastrophic losses or larger financial exposures.
Deductibles occur on most property coverages. The property would be tangibles such as buildings, homes, vehicles and other real property. Until very recently deductibles have almost entirely excluded from liability claims. Giving consumers the option to include deductibles liability coverages is becoming more common.
Deductibles are a form of risk retention. They serve as a way to level the playing field for both the insurance company and the insurer. They give insurance companies a tool to reduce fraud and other manipulation. Deductibles also work to enhance the efficiencies of the insurance process. When used responsibly deductibles make it easier for everyone to minimize risk.

Definition: Renter’s Insurance

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Renters’ Insurance provides personal property coverages for individuals. Also referred to as a tenant’s policy. It protects personal property; excluding buildings, such as homes, dwellings or other structures.

A tenant’s insurance policy is similar in many ways to a Homeowner’s Policy. The most significant difference is that there is no building coverage. The coverages provided by the Renters’ Insurance policy include:

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Personal Property coverages often start with a minimum limit of $25,000. But raising this limit to meet the insured’s requirements is seldom a problem.

Liability coverages start around $100,000, with both lower and higher limits available. The coverage provides financial protection to the insured. It protects against accidents causing bodily injury and is a result of actions of the insured. The policy protects not only the insured, but others in the household, and in some cases pets.

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Temporary Housing is another benefit provided by this policy. It provides coverage should damage from a covered cause of loss force you to vacate. Included in the renter’s policy is a loss of use benefit which provides tenant’s short term housing in the event of damage to their apartment.

Additional Coverages Available coverages can be added by endorsement that provides unique protection. One of the more common occurrences is when jewelry limits are too low. Increasing the limits on jewelry, or most other collectibles is seldom a problem. The same is true for boats, personal watercraft, ATV’s and many other personal belongs.


What dictates which losses will be covered under a Property and Casualty insurance policy? The Covered Causes of Loss. Obviously, having a clear understanding of what damages will be covered is essential. Covered Causes of Losses are standard list or forms.

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The Covered Causes of Loss for all policies comes in one of the three forms listed below:

1. Basic fire, lightning, explosion, smoke, windstorm, hail, riot, civil uprising, aircraft, vehicles, vandalism, leakage from sprinklers, sinkhole, and volcanic activity

2. Broad in addition to Causes of Loss covered by the basic form falling objects, the weight of snow, ice or sleet, water leakage from appliances, and collapse from specified causes

3. Special is Also known as the all risk coverage, as this form covers all risk unless they are specifically excluded.


Today most landlords require tenants to have a renter’s policy. If you are confronted with the requirement, don’t view it as an excessive demand. Even though a renters’ insurance policy coverages are similar to a homeowner’s, they are significantly cheaper.

Many insurance companies provide a discount on auto policies to anyone that as a package policy. In most cases, the addition of a renter’s policy creates the package policy. At this point the cost is insignificant. It is almost as if the insurance company is paying you to buy the renter’s policy.

Benefits of working with a Kentucky Insurance Specialist

Do you have options when you buy insurance?  Does your insurance company have local agents to help?  If you don't have access to someone that understands and you can't buy from the insurance company that has the best prices for what you need, I don't you think your dealing with the best insurance agent.

What color is your umbrella? In today’s world, when it comes time to buy insurance, you will find that you have a range of options.  The challenge is learning to optimize them to meet your own unique constraints and objectives.   Individuals and businesses seeking Kentucky Insurance need to develop a thorough understanding of their insurance options.

Kentucky Insurance Markets: 

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For decades insurance markets were divided into two categories; Independent and Captive Insurance companies.  The independent marketing channel is made up of agents (more accurately, Brokers) that represent multiple insurance companies.  Captive carriers utilize agents or employees to distribute their products.  This group tends to use more print, television, radio, newspaper and other to generate sales. 

In recent years a third market has entered the mix; Direct Carriers.  This group has many similarities to the Captive Carriers.  The two groups have market plans that look very similar.  The Direct Channel takes a much more aggressive approach regards utilizing online resources.  The Direct sector of the market not only uses extensive online marketing, but many in this sector also have willingly foregone brick and mortar in favor of online facilities.  In many instances, they have shifted the role of the agent to the customer’s computer keyboard.

When it comes to Property and Casualty insurance for individuals, US Captive Carriers remain the largest player.  The market share for Independent Insurance companies has held fairly steady in recent years, during a time where the Direct writers are rapidly gaining market share mostly at the expense of the Captive market.

2017 Personal Lines US Market Share (Auto Insurance, Home Insurance, and other)

Captive                                                                                                 46.6%

Independent                                                                                     35.1%

Direct                                                                                                    18.3%

For businesses, the landscape is totally different.  Independent Carriers have and continue to dominate this market.   It doesn’t seem to difficult, with an 84% market share for US commercial insurance, it seems only logical that all business owners should consider quoting with at least one broker. But why?

Independent agents have access to more markets. More markets should mean better prices and in this case, it certainly does. Business owners are often willing to spend a little more time and put in a little more effort. The point is simple. If their competitor is able to secure insurance at a better value, they will be more competitive. Certainly a position no business owners wants to find himself in!

2017 Commercial Lines US Market Share (Business Insurance)

Captive                                                                                                 16%

Independent                                                                                     84%

Direct                                                                                                    < 1%

Overall the Independent Insurance leads the way, writing nearly 82% more US Property and Casualty insurance than the number two insurance company category, the Captive Carriers.

2017 Combined US Market Share (All Property and Casualty Insurance)

Captive                                                                                                 31.9%

Independent                                                                                     58.1%

Direct                                                                                                      9.9%

What type of insurance carrier is right for me?

There is no right answer for everyone.  But if you are embarking on a search for cheap insurance in Kentucky, you might consider reviewing the questions below:

  • Will you be looking Kentucky business insurance quotes?         
    • As we noted earlier, Independent Insurance Agents write far more insurance than the other two types of insurance companies combined.  There is a reason this is happening, if you’re looking for the cheapest insurance chances are you will find it here.
    • Don’t just get a commercial insurance quote, while you’re working with your Kentucky Independent Insurance Agent, have them quote your home and auto insurance.  Doing so my end with a lower premium on both your commercial insurance and your home and car insurance.  TAKE ADVANATAGE OF DISCOUNTS EVERY CHANCE YOU GET.

Business owners, that don’t get a commercial insurance quote from an Independent Insurance Agent, are a favorite to pay a higher insurance premium than your competition.  

  • Do you think the cheapest insurance is the best insurance? 
    • Price is important!  It’s very important, but it should never be your only consideration when buying insurance.  It doesn’t matter whether you are searching for household insurance, or for your business.  There are several issues you will want to explore:
      • Deductibles-Be Extremely cautious if it is percentage (i.e. 1-2%) instead of a dollar amount (i.e. $1,000)
      • Causes of Loss
      • Replacement cost or Actual Cash Value
      • Standard/Excluded Coverages – Your homeowner’s insurance policy will exclude many items that you should be given the opportunity to consider:  Earthquake insurance, sinkhole insurance and many others
      • Do you understand your business insurance policy?  There are many moving parts, any of which could spell the end of your business if not properly addressed.       

None of three insurance marketing venues has a hold on Cheap Insurance.  Your personal financial situation, loss history, age, location along with many other factors will all come into play in determining your insurance premium. 

We advise our clients to think in terms of the best relative value.  Most of us have a job and commute to and from work four or five times a week.  Would you consider buying a bicycle to provide you transportation to and from your work? 

For those that live a very short distance from work, this might be a viable option.  For several years I worked within 2 miles of my home.  During this period, a bicycle would appear to have been a cheap option.  I could have saved $10,000, $20,000, even more had I taken the bicycle route.

That would certainly be a great relative value if I lived in Gainesville Florida.  But what if I live in Fairbanks, Alaska, where the average high temperature from November 1st through March 31st is 10 degrees Fahrenheit?  The bike would not be a wise choose. 

When I ask clients to focus on the best relative value, I am asking them to spend a little more time to review policies.  Sometimes the best insurance policy actual is offered at the lower price or at a premium that is so competitive that the only logical choice is to pay a little more for the insurance policy that best fits the client’s needs.  Most of us would gladly spend an extra $20,000 to avoid commuting by bike in Fairbanks, Alaska

Insights

The Commercial Insurance market is extremely dependent on the Independent Insurance Agency Network.  This group has access to more markets, better options, and overall better pricing.  We highly advise all Kentucky Business Owners to seek the assistance of an Independent Insurance Agent.

Where can I get lowest cost insurance?  Best Relative Value?

No one has a hold on Cheap Insurance.  Independent and Captive markets provide consumer’s access to Knowledgeable Agents and more specifically, knowledge of Kentucky Insurance.

At the end of the day, we believe that it’s that independent insurance broker. There we believe you will more often find the end of your rainbow.